Whether you are a small-scale startup or a full-fledged online business, you still need to rely on numerous marketing and branding techniques. Some tactics have become outdated while some have stuck around for decades. However, one such form of branding exists and it works for businesses no matter what their needs, requirements or preferences are. Who knew videos would be now used to shape branding and marketing campaign but the use of videos has proved to be successful on a worldwide scale.
The trend of video animations would probably not fade and it is here to stay in the long run. If you are a small business and you have just started out in your relevant field, you should know the following tips to earn a visible name for yourself online.
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#1. A quick explanation of your business offerings
Explaining what your business does, what it offers and what its core values are cannot be conveyed in the form of words or text. Even images are no longer an effective medium to convey what a business or brand is all about. For that reason, video animations have now taken this role. Using a 60-second animation, the elaboration of your products, services or overall business offers becomes easy, quick and visually appealing. The viewers would prefer animation over images or textual content any day as the world has become fast paced and people no longer have the time to read into details.
#2. Websites secure better Google rankings
This notion might be new to you as most people believed only quality content has the power to secure stable rankings on Google but that is not the case. Videos should not be disregarded as most part of Google relies on videos. It could be a live action video or an animated one, it just needs to be well-made, informative and should possess all the qualities a viewer would prefer viewing. The more appealing the video is, the more viewers are going to stay on your website so that in turn, is going to help your website be recognized as a credible site.
#3. Conversion rates are improved and increased
Animated videos for branding or for a marketing campaign should only have a sole purpose and that is to generate quality leads as well as improve conversion rates. If your website is getting an increment in conversion rates then it shows your website has quality content. The content does only have to be written or in the form of images for increasing these rates as it can be video content as well. Your viewers would get a brief overview of your brand and they would just know what to purchase or avail from it.
#4. Shapes your brand name with quality branding
Without a visible and credible brand image, your business has no presence at all. Every new startup or stable business should know this as branding is the only way to outweigh the competition. Just as a logo is the first element businesses should pay heed to branding, video content also needs to be shaped and framed in the same manner. From the colors to the animation selection, it needs to be something both your potential and loyal customers should remember and associate your brand with.
Content on social media and networking platforms tends to become viral only if it complies with the taste and preferences of people on a wide scale. Captions or images with great artwork or quotes could go viral but such content is easily forgettable. Video animations, on the other hand, are not. If you produce an animated video that is fun, interesting and amusing to the users then it possesses more tendencies of virality than other forms of digital content.